well… shit on me… now I’m kind of happy I didn’t expand my DVD collection 100 fold…

“The world’s Big Nine electronics companies have swallowed corporate pride and agreed on a single standard and name – Blu-Ray – for the next generation video and computer optical disc. Although good for the consumer, they are putting the future of their fledgling recordable DVD systems in jeopardy.

Blu-Ray is backed by Hitachi, LG, Matsushita (Panasonic), Pioneer, Philips, Samsung, Sharp, Sony and Thomson. Only Toshiba, the main inventor of DVD, and JVC, which has a vested interest in VHS, are missing.

The new format will use a blue laser for recording and playback. A single-sided 12 centimetre Blu-Ray disc stores 27GB of computer data, records 13 hours of broadcast TV or holds 2 hours of High Definitioneo.

Prototypes already exist, and have been demonstrated by Philips, Sony and Panasonic. Licensing for manufacture begins within a couple of months and the first Blu-Ray recorders could go on sale next year.

Read the rest of the story over at Deviant Art.